Alex Hudson

Thoughts on Technology, Product, & Strategy

Open Source Expo 2011

Today was Open Source Expo day. While I had been asked by one of the organisers whether or not I could propose a .Org to exhibit there, I decided against it for a couple of reasons: mainly, because I hadn’t heard very much about the exhibition, was a bit worried about the timing, and questioned whether or not it would be a good use of time for me or anyone else involved in an open source project to attend. To be clear, this event is held over two working days, and is in the middle of London: not the end of the world for me, I could take time off work, but others I know are consultants and would be literally losing money by going. I have to say, I’m glad I didn’t spend much longer there than my lunch break today allowed.

Now, Open Source Expo this year was “co-located” with Cloud Expo Europe. This immediately sent up red flags; while all of the interesting Cloud stuff is of course being driven by free software projects, the cloud expo speaker list is primarily composed of execs from relatively large corporations attempting to flash their with-it credentials to the kids of today, giving rise to various vacuous talk titles such as “Ahead in the Cloud”, “Networking the Cloud: Is it the Journey or the Destination?” (network and cloud? surely you’re kidding!!), and “SaaS 2.0 Open Cloud Computing”. I apologise to the speakers whose talk titles I have used; it may be that your talk was exceptionally entertaining and at the cutting edge of cloud technology, and certainly there are speakers such as Michael Meeks who I would pay to be informed by, but I’m afraid it was a deeply uninspiring schedule.

However, if the “Cloud” side looked a little bit dated, the “Open Source” sister website was even worse. Even as I write – on the 2nd February as the event is actually taking place – there are still significant proportions of the site missing. In particular:

  • “The conference programme will be available here soon.” – well, no. In fact, there doesn’t seem to be an open source conference at all. There are five or six vaguely open-source talks and speakers, no idea if you have to pay for the conference but I’m certainly not hanging around for two entire days just to see a couple of open source talks.
  • “This year’s speakers list is to be announced shortly, please check back soon.” – again, no. I’m not sure the difference between the “speakers list” and the “conference programme”, anyway – perhaps it’s just the same list sorted alphabetically and then chronologically.
  • [Sponsors] “LinuxIT is seeking Open Source projects to include in the .org village, this exciting area of Cloud Expo” – no list of .orgs, and there are serious problems with the village (see below).

So what part of this conference is really open source? It’s difficult to tell. Aside from the .org village, there is no obvious “open source” area, and it doesn’t look to me like there’s an open source conference happening at all. If you’re interested in open source technology, and not cloud per se, there really isn’t much here for you at all.

But here’s the rub. Ok, there are not many open source companies there. But to be honest, there’s not much here at all. On a single level at the Barbican, it’s a very small and claustrophobia-inducing space, and it took me literally ten minutes to walk around the entire show. Large parts of floor space are taken over by the speaking areas, the meeting rooms and the cafe, and there are only 35 exhibitors. It’s difficult to get excited about this, and don’t get me wrong: I want to be interested in the corporate area. I can name four exhibitors of whom I’m a customer. But what wonderful new stuff is there? There’s only so many hosting companies or people offering SaaS applications I can stomach; I want to come to Expo to see what’s coming, not what’s been around for the past ten years.

Back to the village. I repeat what I said just now, “there’s not much here at all”. The .Org area, which is one of the most interesting and cutting-edge areas of the Expo in years gone by, has been decimated. I kid you not, this is a picture of the entire .Org village:

Yes, I can hear what you’re saying from the other side of the internet. “That can’t be it! That’s just a stand”. No, no it isn’t. Front left you have a PXE project (I’m sorry guys, I forgot your name – maybe it was gPXE – but you had hardware and it looked a polished presentation), and behind them back-left is Ubuntu UK. In the centre is Drupal, and back-right is Debian. LPI are front-right: I’m not totally sure what LPI are doing there, and since their stand was unattended for the 40mn I was there I didn’t get chance to ask, but it seems like LPI took over sponsorship of the .Org area from LinuxIT. How/why is not to speculate, but it’s an extremely odd match in my opinion.

Compare and contrast this photo with previous Expos. If you haven’t been, the Open Source Expo website helpfully provides a picture from 2009 on the front page. Or compare to this report from 2005. Or this picture of the .Org village from 2008. This is by far the smallest .Org village by some significant margin. The question has to be asked; was it really right to label the “Open Source Expo” as a. existing and b. co-located with the Cloud Expo? The honest answer has to be no; open source / free software is a fact of life and if we’re being honest the various web developer shows have twice the amount of “open source” as was available here.

All this said, I have two major complaints. The first is the missed opportunity. Everyone knows that some of the most cutting-edge “cloud” development is happening in the open source world, but this Expo didn’t give that impression – in fact, you’d get entirely the opposite impression. Here are some of the key cloud technologies that were entirely absent from this Expo:

  • Drizzle, MariaDB, and the other lightweight SQL-ish clustered databases
  • MongoDB, CouchDB, and the other lightweight no-SQL clustered databases
  • GlusterFS, GridFS, or any number of the other shared internet storage systems
  • node.js, nginx, or other innovative server systems
  • jQuery, YUI, Dojo, or any other front-end UI development stuff
  • Eucalyptus, libvirt, Cobbler, or any other virtual machine provisioning/hosting system
  • Hadoop or any other map/reduce style processing system

… and that’s just off the top of my head. Also absent were any developers knowledgeable about the above, or any IT managers who have deployed any of the above, or any business people running enterprises on the above. Yes, there are not many people working with the above because the above technologies are quite new: but that is the entire point of Expo. I don’t want to go to Expo to talk about people deploying virtual machines or network storage. Woop woop! Boring alert. Expo is about stuff to come. New stuff, things people haven’t seen/done before. Sorry, but the cloud happened about five years ago.

Second major complaint: timing. Why on earth early February? Linux Expo was always traditionally on in October, which seemed to work reasonably well. Early February, though, is traditionally FOSDEM time, and FOSDEM starts in a couple of days. Are people really going to come to an Expo in London and then go to Brussels a few days later? No. Are people going to visit the London Expo in preference to FOSDEM? No. So what you’re left with is the people in/around London who can’t get to FOSDEM (like me) but who can come in for Expo.

This whole post is horribly negative and I apologise to people who’ve put time and effort into Open Source Expo / Cloud Expo to make it work. I apologise to people who’ve taken time off work or otherwise invested time to come to Expo to exhibit or to be a speaker at the conference; I don’t write this to belittle your contribution. The question has to be asked, though: how do we solve the problems which have beset this Expo, and make it better in future?

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2 Comments

  1. Hi, I was one of those who took time out from the day job to be in the .org village, specifically on the Ubuntu UK stand. It was a strange kind of expo, *loads* of speakers, only one of which I was interested in. I think that a high proportion of the attendees were in fact speakers. There was a lot more commercial cloud stuff than we were expecting to see and a high proportion of the visitors had *no* clue about Free Software which in some ways is quite sad, but in other ways meant that when we were talking to people we were not preaching to the choir as often happens at open source events. I firmly believe that as a part of the Free Software community we need to reach out beyond the geeky bubble and talk to the people who turn up in suits to business software conferences. The show was just as dead for the people who had paid full price for the stands, so I kind of feel more sorry for them than for us. I think LinuxIT and LPI are kind of related in some way that I never had time to ask about, I don’t think there was any change of sponsor as such, and I would like to thank them for sponsoring it. I really don’t know what the right format is for a buzzing show in London to showcase the best enterprise class Free Software, but this wasn’t it.

  2. Alex

    Yeah, now you mention that, Linux-IT and LPI-UK have the same phone number, so I guess they’re the same organisation.

    Thanks for leaving your perspective; I was a bit worried that my view was skewed simply by the time I’d showed up – for all I knew, Thursday could have been really buzzing. I also very much appreciate the effort everyone puts in to something like this, but I really felt this show didn’t work on so many levels.

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